Blogging is not an option in business, end of story.
If you want to be successful (especially if you run an online-only business) you need to incorporate this tool into your website, like, yesterday!
I call it a tool, because that’s exactly what it is.
Your blog is NOT a business (sorry bloggers!), it’s a part of your business!
It’s like a hammer you can use to bang away on virtual pots and pans that says “I’m here! I’m open for business! Let’s get to know each other!”
For those unfamiliar with this little key to big success, here’s a quick rundown for you…
What Is Blogging?
A “blog” (or web log) is a collection of posts, usually centered around a certain topic/theme (ie marketing, sewing, parenting, etc.). Many people use them as a way to share hobbies, information, and connect with others who enjoy the same things. But over the last few years, they have become a huge part of business marketing, helping to add an element of humanity and personality to brands around the world.
Now, let’s continue, shall we…
People in general are highly unlikely to buy from a stranger.
We’re a skeptical and untrusting bunch, and need a face/voice to associate with anything we are considering investing time or money into.
There are two main reasons people will buy what you’re selling – either they like you, or they want to be like you!
If you want to fit either mold, a blog is the perfect tool to let potential clients get to know you, understand what you do, and show them that you know your stuff!
A blog is the one of the best ways to let your ideal clients know who you are, what your business is all about, and that you even exist at all!
The world wide web is just that, a worldwide intertwining web of information.
Anyone who’s ever sat down for “five minutes” online knows how easy it is to get lost in there! (Um, Pinterest anyone?!)
Just sitting there in your own space on the internet without reaching out to your customers, is like setting up shop in your own home and not telling anyone what you do…or even putting a sign on the front lawn to let them know what’s going on in there!
How Can A Blog Boost My Business?
Great question! A well written and maintained blog will help you grow your business in multiple ways:
- Targeted blog posts will draw in your ideal client.
- Shareworthy content helps spread the word about your business and increase visibility.
- Demonstrates your knowledge and establishes you as a credible source in your niche.
- Builds trust and loyalty towards you?and your business.
Imagine having your ideal client drawn to your website, trusting you as an authority on your chosen topic, and sharing it with their friends and family, increasing exposure for you!
Sounds pretty fantastical, right?!
Well we’re not done yet…there’s more!
Once you publish your blog post, it’s there, and it’s there to stay! That blog post will continue attracting readers, and in turn clients, long after you’ve forgotten about it!
Search engines and social media can take a single, well written post, and keep it alive and rocking your business for years to come!
Still not convinced? Check this out…
- Most people on average read 8-10 blogs/day
- 31% of consumers say that a brand’s blog is one of the biggest influences on whether they make a purchase
- 70% of consumers learn more from a company’s blog than advertisements
- 61% off U.S. consumers have made a purchase based on a blog post
Source for Statistics: Infographic by WritingMyDestiny
Every business needs a blog…period!
It is undeniably one of the best ways to get your voice out there, and works around the clock to drive traffic to your website, build a loyal fan base, and skyrocket profits!